๐ง ๐ Rewiring the Sales Brain: The Consultative Approach ๐ง ๐
Traditional sales methodologies are ingrained in most of us. But real estate demands something more โ a consultative, collaborative approach to providing services. Chapter 39 of my book takes you on a journey to understand why you might need to rewire your brain to think differently about sales. ๐๏ธ๐
โI wrote in earlier chapters that after understanding more, many might find it necessary to rewire their brains to find a different way of relating to and communicating with their clientele. What do I mean when I write, โREWIRE THE BRAIN?โ ๐งฉ๐ก
The book, Rewire Your Brain by John Arden is particularly insightful in this discussion. Rewiring the Brain will allow you to effectively reach more people in a โpeople firstโ way. ๐ง ๐ค
In the book Rewire Your Brain, John Arden writes,
โThis system includes mirror neurons, spindle cells, the orbital frontal cortex, and the anterior cingulate. Iโll describe how these neural systems help to build relationships and empathy.โ (2010, p. ix.) ๐๐
Social conditioning in our society regarding how a salesperson works is a significant reason that rewiring the brain may be necessary. Rewiring the brain takes knowledge and discipline but can be vastly rewarding. This rewiring helps correct the way the typical Agent works as a product-oriented salesperson and enables them to work in a manner that will build better relationships, connect with people in a personal way, differentiate themselves from competitors, and establish a brand and identity that is perceived as collaborative and consultative.โ ๐๐ค๐ค
Explore why traditional selling doesn't fit the consultative environment and find new ways to connect with clients. ๐ผ๐
Learn more at www.realestatebook.org ๐
#RealEstate #ConsultativeSales #RewiringTheBrain #SalesProcess #ProblemSolving #ClientConnection #HigherEd #AcademicInsights #UniversityResearch #NewBook #SocialMedia #Instagram #Facebook #Professor
Traditional sales methodologies are ingrained in most of us. But real estate demands something more โ a consultative, collaborative approach to providing services. Chapter 39 of my book takes you on a journey to understand why you might need to rewire your brain to think differently about sales. ๐๏ธ๐
โI wrote in earlier chapters that after understanding more, many might find it necessary to rewire their brains to find a different way of relating to and communicating with their clientele. What do I mean when I write, โREWIRE THE BRAIN?โ ๐งฉ๐ก
The book, Rewire Your Brain by John Arden is particularly insightful in this discussion. Rewiring the Brain will allow you to effectively reach more people in a โpeople firstโ way. ๐ง ๐ค
In the book Rewire Your Brain, John Arden writes,
โThis system includes mirror neurons, spindle cells, the orbital frontal cortex, and the anterior cingulate. Iโll describe how these neural systems help to build relationships and empathy.โ (2010, p. ix.) ๐๐
Social conditioning in our society regarding how a salesperson works is a significant reason that rewiring the brain may be necessary. Rewiring the brain takes knowledge and discipline but can be vastly rewarding. This rewiring helps correct the way the typical Agent works as a product-oriented salesperson and enables them to work in a manner that will build better relationships, connect with people in a personal way, differentiate themselves from competitors, and establish a brand and identity that is perceived as collaborative and consultative.โ ๐๐ค๐ค
Explore why traditional selling doesn't fit the consultative environment and find new ways to connect with clients. ๐ผ๐
Learn more at www.realestatebook.org ๐
#RealEstate #ConsultativeSales #RewiringTheBrain #SalesProcess #ProblemSolving #ClientConnection #HigherEd #AcademicInsights #UniversityResearch #NewBook #SocialMedia #Instagram #Facebook #Professor
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