Tuesday, October 10, 2023

πŸ§ πŸ“˜ Rewiring the Sales Brain: The Consultative Approach πŸ§ πŸ“˜

Traditional sales methodologies are ingrained in most of us. But real estate demands something more – a consultative, collaborative approach to providing services. Chapter 39 of my book takes you on a journey to understand why you might need to rewire your brain to think differently about sales. 🏘️πŸ”

“I wrote in earlier chapters that after understanding more, many might find it necessary to rewire their brains to find a different way of relating to and communicating with their clientele. What do I mean when I write, “REWIRE THE BRAIN?” πŸ§©πŸ’‘

The book, Rewire Your Brain by John Arden is particularly insightful in this discussion. Rewiring the Brain will allow you to effectively reach more people in a “people first” way. 🧠🀝

In the book Rewire Your Brain, John Arden writes,

“This system includes mirror neurons, spindle cells, the orbital frontal cortex, and the anterior cingulate. I’ll describe how these neural systems help to build relationships and empathy.” (2010, p. ix.) πŸ“šπŸ“

Social conditioning in our society regarding how a salesperson works is a significant reason that rewiring the brain may be necessary. Rewiring the brain takes knowledge and discipline but can be vastly rewarding. This rewiring helps correct the way the typical Agent works as a product-oriented salesperson and enables them to work in a manner that will build better relationships, connect with people in a personal way, differentiate themselves from competitors, and establish a brand and identity that is perceived as collaborative and consultative.” πŸŒπŸ€–πŸ€”

Explore why traditional selling doesn't fit the consultative environment and find new ways to connect with clients. πŸ’ΌπŸ”—

Learn more at www.realestatebook.org πŸ“–

#RealEstate #ConsultativeSales #RewiringTheBrain #SalesProcess #ProblemSolving #ClientConnection #HigherEd #AcademicInsights #UniversityResearch #NewBook #SocialMedia #Instagram #Facebook #Professor

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