Real Estate Success by Sonny

 

🚀 From One Happy Client to a Growing Network of Clients: A Success Story 🏡

Steve and Channing's satisfaction with the home and services we provided brought them value and sparked a chain of business that continues to thrive. Their introduction of Zeke, who purchased a home with his wife Jasmine and referred us to his parents, Andy and Kimberly, is a testament to the power of a satisfied client's referral. 🌟

Steve and Channing, now proud Frisco residents with four children, became “Raving Fans.” In our Client Management Program, we connected with them regularly, offering the attention and care our P1 Clients deserve, guided by our Client Treatment Grid. Our marketing system was firing on all cylinders, and Steve even promised to refer more new hires as his company expanded. His testimonial was so positive that we featured it in our marketing efforts, on our website, and in targeted ads to our “Target Markets”. 🎯 Architecture of the Real Estate Practice (AREP) | educational material to create a thriving business (thearchitectureoftherealestatepractice.com)

However, we did have one concern. Steve and Channing were deeply involved in their church, and we knew we had to be mindful of other agents in their community who could become close friends and potential competitors. Our strategy? Continue delivering top-notch service and sticking to our communication plan. As I mention in my book, The Architecture of the Real Estate Practice:

“The Practice must protect all Clients in the Practice to ensure that they are not lost due to competitor efforts to attract them. Client Retention is essential for the Agent to always keep in mind when funding tactical plans that expend resources. The Clients are always deemed to be at risk, and the Practice must implement tactics to assure client loyalty and retention. Clients move up and down within the hierarchy. Still, the Agent tries to ensure that they are not lost and only removed from the Client list when the Agent believes they no longer have potential, or it is apparent that they are lost to a competitor or lost for another reason. They are moved out of the hierarchy and coded as a “Lost Account” in the CRM when this happens to keep their information but eliminate any resource expenditure being targeted toward them going forward.”

Steve and Jasmine were truly Raving Fans, and our relationship with them led to even more opportunities. When I reached out to Zeke’s father, Andy, I was in for a pleasant surprise. Andy had clear goals: he needed a large garage for his hobby, and his wife Kimberly wanted a modest home with at least four bedrooms to accommodate their large family. With eight siblings, family life and church were central to their lives. 🏠 Real Estate Brokerage - SonnyMoyers.com

Andy and I clicked right away. He was older than me, but we shared common ground—family, faith, and values. Kimberly was a devoted mom and grandmother, and their needs aligned perfectly with what Judi and I value. We knew they would be fantastic clients, and I’m excited to share more about finding their perfect home in my next blog.

📅 Stay tuned for next Monday’s post! Visit my YouTube channel @AREP2023

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