🏡 Eldorado Estates - Frisco Schools 🏫
📍 2345 Quail Creek Drive, Little Elm, Texas📞 Sonny Moyers, REALTOR® & Author
📱 Cell: 469-261-5715
Email: sonny@sonnymoyers.com
In my book, "The Architecture of the Real Estate Practice," I delve into the innovative "Mini Home Book" marketing strategy. Want a pdf copy of this game-changing material? Drop me a message, and I'll email it straight to you! Here's a snippet:
"Creating the Mini Home Book
There exists a marketing strategy known in the real estate world as the “home book.” This strategy called for the listing agents to create a three-ring binder that included comprehensive information about the home, neighborhood, schools, taxes, etc. It was envisioned that a prospect would sit down and review the Home Book for a particular home while visiting a home. This rarely happened. It was too much information and required too much time for Prospective buyers to review while touring several homes in a day. The Home Book always had “Do Not Remove from Property” boldly printed on its front. Most of the time, this book was poorly designed and looked thrown together and unprofessional. There was little risk of it being taken.
I wanted to develop something to accomplish our objectives and Brand us as the neighborhood Specialist. I showed a client a vacant home priced in the $400,000 range. The client remarked that the marketing materials were terrible. They were color printouts but of inferior quality with numerous typographical errors. The most surprising thing was that the picture of the home on the document was the wrong home. My client remarked, “I wonder if the homeowners know their agent is this incompetent.”
In the real estate world, the 'home book' was a marketing tool. However, it often fell short due to information overload and lackluster design. To combat this, I crafted the Mini Home Book, a dynamic approach that not only showcases properties but also elevates your brand. Get a free pdf copy to see how it revolutionizes marketing goals beyond just selling a property.
Hope you find it valuable! 🌟 #RealEstateMarketing #InnovativeStrategies
No comments:
Post a Comment