Account Cycling - Marketing Theory
🚲 Marketing Management Strategies in Real Estate 🏠
Are you struggling to reach numerous people in a limited time frame to find those precious "Prospects and Connectors"? Account Cycling might be the strategy you need to get the desired results!
An Excerpt from my book, releasing this month,
“Account Cycling is used to execute a sophisticated and complex marketing plan and requires client relationship management software and people who know how to use that software.
Account Cycling schedules contact activities systematically to maximize the best use of resources, particularly for the real estate Agent. It works with Market Coverage to ensure that all accounts in the Client Hierarchy are contacted frequently enough and with the correct resources and message to maximize revenue potential.
Account Cycling integrates with the Client Hierarchy, Target Market Stimulation Programs, Market Coverage Program, and Client Treatment Grid, as well as the Ranking System, to ensure that Clients and Prospects are contacted in a systematic way to protect the Clients from competitor efforts to capture them.”
In Chapter 35 of my book, The Architecture of the Real Estate Practice, RealEstateBook.org, you'll discover: 📈 How to plan and execute a strategy that helps reach the right audience using insights from the book "High Output Management."
🎯 Why Account Cycling is crucial for your real estate practice, helping you find those few vital contacts who can drive your business forward. 🛠️ The tools and techniques needed to implement Account Cycling in your daily operations efficiently.
Embrace the challenge and learn how to make the impossible possible with strategic planning and execution.
#AccountCycling #RealEstateStrategies #HighOutputManagement #Efficiency #ConnectorSearch #StrategicPlanning #RealEstateSuccess
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